Experience

July 2021 - Present

Lead Designer | 7-Eleven, Irving, TX

• Lead UX/UI design efforts for mobile application serving 50+ million users, resulting in 25% increase in user engagement

• Led an international product team comprised of designers and developers across US and India offices, implementing process to improve asynchronous collaboration.

• Developed and maintained comprehensive Slurpee Design System used across 15+ B2C and B2B applications

• Designed Raise the Roost kiosk experience increasing in store orders by 49%

• Implemented design process improvements that reduced design-to-development handoff time by 40%

• Conducted design workshops and training sessions for cross-functional teams of 20+stakeholders

• Collaborated with product managers, engineers, and marketing teams to launch 12+ major product features

Feb 2020 - July 2021

UX Designer | JCPenney, Plano, TX

• Created scalable design system in Figma that increased team design productivity by 60%

• Designed omnichannel customer experiences across web, mobile, and in-store touchpoints

• Redesigned product buying guides, improving SEO performance and increasing conversion rates

• Conducted user research studies including usability testing, interviews, and surveys with 50+ participants

• Supported business objectives through data-driven design decisions and A/B testing

Jan 2019 - June 2019

Lead Designer | Tantrum Street, Dallas, TX

• Designed end-to-end user experiences for financial underwriting software on desktop and mobile platforms

• Led team of 3 designers and established design processes and quality standards

• Collaborated with stakeholders to define product requirements and strategic design direction

May 2018 - Dec 2018

UX Designer | Tantrum Street, Dallas, TX

• Built comprehensive component library with detailed documentation including behavior specifications

• Created design patterns and UI components used across multiple product lines

• Mentored junior designers and presented design concepts to clients and stakeholders

May 2013 - Present

Freelance Designer

• Provided design services for 20+ startup companies across technology, healthcare, and finance sectors

• Contributed to Upside’s successful $2M funding round through user experience design and product strategy featured in TechCrunch

• Designed drone piloting interface for Nature Eye, featured in Fox Business

• Delivered brand identity, web design, and mobile app solutions for diverse client portfolio

Skills

Figma, Sketch, Adobe Creative Suite, Interaction Design, Prototyping, Wireframing, Information Architecture, iOS/Android Design Guidelines, Responsive Web Design, Accessibility Standards (WCAG), Design Thinking, User-Centered Design, Design Sprints, A/B Testing, Usability Testing

Education

University of Texas at Dallas Dallas, TX

Bachelor of Arts in Arts and Technology

Key Achievements

• Led design for mobile features with 50+ million active users

• Secured $2M+ in funding for startup clients through strategic design work

• Increased team productivity by 60% through design system implementation

• Improved user engagement by 25% through user experience optimization

• Featured design work in major business publications (Fox Business, TechCrunch)